Hello, I’m Alexander Schroeder. I’m a product design director focused on creating user experiences that are engaging & impactful.
How & Why
I do this by comprehending human needs and behavior through observation, user-testing and data. I also like to think out-of-the-box and ideate in a group setting to generate concepts collaboratively. That way my team and I can provide a variety of customers with the specific digital tools they need to be better, do better or understand things better.
Work & Resume
You can view a few key case studies in my portfolio by downloading this pdf.
I can present a live animated keynote in person or over zoom.
My resume is available here.
My CV
With over 20 years of experience, I’ve been a driving force in shaping digital experiences across tech startups, design agencies, and enterprise organizations. Currently, I serve as the Director of Product Design at Pluto TV, where I lead the design and user research efforts behind high-impact customer experiences for one of the world’s leading streaming television services.
Previously, I was Director of Product Design at Amazing Brands / Surkus Inc., where I led the creation of a platform empowering local businesses through rich storytelling, direct customer engagement, unique rewards, and a cashback ecosystem.
Prior to that, I contributed to Ticketmaster’s B2B TM1 Sales platform, driving the design of key features that supported large-scale event operations. At Dollar Shave Club, I designed user experiences for a new subscription model across all product verticals and helped shape the strategy for the brand’s content platform.
As a Product Design Lead at BCG Digital Ventures, I incubated and launched startups from the ground up, leading multidisciplinary teams in building innovative, user-centric solutions for Fortune 500 clients.
Earlier in my career, I led design efforts at NFL Digital Media, where I successfully launched three major iterations of the NFL Mobile app, enhancing fan engagement across digital channels.
14+ years experience leading teams to design and build innovative and widely successful products utilizing design thinking, lean UX and agile methodologies
A command of UX, CX, UI design systems, interaction, prototyping, user-testing, buildout and cross-disciplinary design sprint collaboration
Advanced expertise in mobile design, adaptive websites, B2B performance software, service design, e-commerce, connected devices, new media and motion graphics
Case Studies
See how I led a team to achieve success and design quality products at Pluto TV.
A few more projects.
See how I designed a two-sided marketplace discovery platform for local businesses
That empowered local businesses through rich storytelling, direct customer engagement, unique rewards, and a cashback ecosystem.
Take an in-depth look at the Amaze app available on iOS.
See the Amaze app Case Study.
See how I utilized the customer journey map to iterate and pivot on a product for a startup
See the anatomy of a customer journey map, the pain points uncovered post-launch and the opportunities that surfaced to help us improve the product.
Watch the video.
See how I created a rating system for waiters’ service at restaurants
Have you ever wished you had a way to rate restaurant service constructively (…so that the service actually improves)? I created an application and wireframes for the concept here.
View the case study.
A little about me
I enjoy bbqing, modern art, learning about new technology, reading good books, collecting music, DJing/mixing records, my friends, family life, soccer life, football, hiking, traveling, camping, meditating, boxing, a little yoga and cross fit.